Microsoft Files Patent For New Social Advertising Product

If we are to go by the latest patent filed by Microsoft, the company could be soon rolling out their own social advertising product. The patent by Microsoft’s inventors for user generated advertising model describes the problems faced in traditional social network advertising and how their model improves on that.

According to the patent the biggest problem is the absence of contextual targeting in case of social network advertisements. Since there is no context, users are hardly convinced to click and as a result there is low engagement level in ads.