Microsoft CEO Steve Ballmer said that in the end, his company may be the only one with a chance to rival Google in search over the long term, although he also acknowledged it will take “several more years and a whole lot of money,” according to CNET News.
“It’s a five-year task,” he said in the report. “It’s a long-term task.”
He said that Microsoft will have to figure out how to change the experience and the economics of search. “You have to redefine the category,” Ballmer said. “We’ve taken some steps in that direction… you don’t really brute force your way into any market,” he said. We wonder what Netscape, Stac Electronics, and Caldera must think of that comment. (I’m probably dating myself with that one.)