Microsoft, Amazon Top Lithium’s Social Power Rankings

By Justin Lafferty Comment

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Which brands are really gaining influence through social? Lithium Technologies, owner of Klout, has the answers.

Lithium today released its social power rankings, formerly known as the Klout 50. Microsoft is at the top of Lithium’s rankings, followed by Amazon, MTV, Facebook and Google.

Rob Tarkoff, president and CEO of Lithium, discussed the rankings in a press release:

Digital has completely transformed current businesses and the way customers interact with brands. Measuring just brand strength is no longer enough. We must look at customer engagement across a brand’s Total Community – from Facebook and Twitter to user reviews and branded communities. Customers expect more across the entire social and digital landscape — and brands must deliver.

Three companies (Sony, Adidas, MasterCard) moved into the top 20 this year. PayPal, Lenovo, Lego, HM and Pampers are new additions to this year’s list.

Here’s the full leaderboard, sorted by Klout score:

Lithium Social Power Ranking Klout Score
1.     Microsoft 98.90
2.     Amazon 98.86
3.     MTV 98.39
4.     Facebook 98.22
5.     Google 97.52
6.     Intel 95.47
7.     ebay 93.83
8.     Sony 93.56
9.     Ford 93.43
10.  McDonalds 92.76
11.  Audi 92.75
12.  CocaCola 92.22
13.  Chevrolet 92.19
14.  HP 92.16
15.  Thomson Reuters 92.11
16.  Honda 91.60
17.  Nike 91.57
18.  General Electric 91.18
19.  Adidas 90.84
20.  MasterCard 90.77
21.  Adobe 90.46
22.  Porsche 90.12
23.  Goldman Sachs 89.67
24.  Shell 89.56
25.  SAP 89.33
26.  Apple (AppStore) 89.21
27.  PayPal 89.12
28.  Pepsi 88.72
29.  American Express 88.71
30.  Tiffany and Co 87.89
31.  Lenovo 87.45
32.  Oracle 87.29
33.  Budweiser 87.26
34.  Gucci 87.22
35.  Louis Vuitton 86.92
36.  Morgan Stanley 86.75
37.  Accenture 86.07
38.  Burberry 85.97
39.  Caterpillar Inc 85.62
40.  Heineken 84.32
41.  Lego 84.24
42.  3M 84.08
43.  John Deere 83.89
44.  Sprite 83.59
45.  Starbucks 83.57
46.  Disney 83.00
47.  Zara 82.85
48.  Gillette 82.59
49.  HM 82.09
50.  Pampers 80.57

Image courtesy of Gil C / Shutterstock.com.

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