Microsoft’s KIN Social Phone Makes Pitch Using Music and Facebook
Microsoft’s new social media phone, KIN, seems to be aiming at a decidedly younger consumer by emphasizing its social media value, as well as promoting free concerts for fans with cryptic clues via Facebook and Twitter.
The KIN Page launched in April and began promoting itself both with Facebook ads and at the Coachella music festival with a KIN Lounge where concert goers could recharge their phones, check them, make custom t-shirts, use a photo booth and enter to win VIP ticket upgrades.
But
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