Michael Kors Launches Facebook App To Promote Three New Beauty And Fragrance Collections

Fashion brand Michael Kors is no stranger to marketing on Facebook, having incorporated its Instagram photo-sharing network into its “What’s in Your Kors” digital media campaign in June, and releasing a limited-edition shoe for Facebook fans in April. Earlier this week, Michael Kors debuted an interactive Facebook application to introduce its three new beauty and fragrance collections.

Fashion brand Michael Kors is no stranger to marketing on Facebook, having incorporated its Instagram photo-sharing network into its “What’s in Your Kors” digital media campaign in June, and releasing a limited-edition shoe for Facebook fans in April. Earlier this week, Michael Kors debuted an interactive Facebook application to introduce its three new beauty and fragrance collections.

The app plays a video, and then asks users to choose between sporty, sexy, and glam, playing a second video based on users’ choices.

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