Facebook once again demonstrated that it does not believe imitation is the sincerest form of flattery, blocking access to its find friends functionality from recently launched free messaging application MessageMe.
TechCrunch reported on MessageMe losing access to Facebook’s find friends functionality and, even though neither party responded to the blog’s requests for comment, the social network’s reason for its actions is likely the same it cited when taking similar actions against voice-messaging app Voxer, mobile graph search-like app Wonder, and Twitter video-sharing app Vine — section 10 of its platform policy.
Reciprocity and replicating core functionality: (a) Reciprocity: Facebook platform enables developers to build personalized, social experiences via the graph application-programming interface and related APIs. If you use any Facebook APIs to build personalized or social experiences, you must also enable people to easily share their experiences back with people on Facebook. (b) Replicating core functionality: You may not use Facebook platform to promote, or to export user data to, a product or service that replicates a core Facebook product or service without our permission.
Readers: Do you think Facebook’s enforcement of this policy is fair to app developers?