Mercedes Creates A Twitter Choose-Your-Own-Adventure Commercial
Using slick visuals and viewer participation, Mercedes ran a three-part commercial over the weekend to introduce its new A-Class line. And Twitter users were in control of how the commercial played out.
In what they called a social media first, Mercedes created the #YOUDRIVE commercials with social media outfit Holler and Abbot Mead Vickers BBDO.
During the first two segments of the commercial, viewers were asked to tweet certain hashtags along with the staple #YOUDRIVE which would determine the outcome of the third segment.
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WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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