27% Of Men Learn About New Grooming Products On Social Media [STUDY]

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By Shea Bennett Comment

27% Of Men Learn About New Grooming Products On Social Media [STUDY]

As a modern man, you work and play hard, with your skin paying the price. Thankfully, help is at hand with a range of grooming products from top brands, but where on earth can you find more information?

For more than one quarter of men, it’s social media where they first learn about a new brand of grooming product, with 18-34 year-olds particularly influenced by this medium, reveals new data from Defy Media.

However, social media lags some distance behind print advertising (circulars, coupons and mailers) and recommendations from friends and family for driving awareness of male beauty products.

27% Of Men Learn About New Grooming Products On Social Media [STUDY]

Heck, even the brand your dad uses converts better. And why not? He didn’t get to look that old without spending a small fortune on pepto-peptides.

(Source: eMarketer. Moustache image via Shutterstock.)

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