How Memes Go Viral and Evolve
Memes morph and evolve to suit the audience that views it especially on Facebook where it takes on different characteristics based on social groups, geographical locations, and even political affiliations.
On the surface, memes appear to be nothing more than an image or text — some neatly packaged snippet that elicits a laugh or inspires a moment of introspection. But the meme is a much broader tool of expression. Memes morph and evolve to suit the audience — especially on Facebook, where it takes on different characteristics based on social groups, geographical locations and even political affiliations.
A study by Facebook’s data science team analyzed hundreds of viral status updates, posted by hundreds of thousands of users.
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