MEF study analyzes privacy policies in most popular iOS, Android apps

Image via MEF

Mobile commerce company MEF has released new research into how developers inform app users about the use of their personal data. The study analyzed the top 100 free mobile apps on both iOS and Google Play as of Q2 2013, and found that there are plenty of areas for improvement for developers to present privacy information in a “consumer-friendly” way.

The research comes after a June 2012 study from the Future of Privacy program, which found only 28 percent of paid apps and 48 percent of free apps available in the Apple App Store contained a privacy policy or a link to a privacy policy on the app’s promotional page.

According to MEF, only one in two apps (55 percent) offered access to a privacy policy before the app was downloaded.

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