MEF launches AppPrivacy tool for creation of short, simple privacy policies

In response to growing demands for additional privacy among app users, mobile commerce company MEF has today announced the launch of AppPrivacy. Developed for MEF by AgencyMobile, the online privacy tool will give developers of any size, in any country, access to creating short-form and consumer friendly privacy policies.

In a recent study of the Top 100 free apps across iOS and Google Play, MEF found that only 55 percent of apps offered access to a privacy policy before the app was downloaded, and that only 32 percent offered access to the policy within the app itself.