Meet theBlu, the FarmVille of the Sea
It may function as a 3D version of a FarmVille game, but theBlu's creators had Pixar films in mind when they designed the Web application that shows marine life in ocean habitats around the world. Co-founders Neville Spiteri and Scott Yara were looking for a way to turn their love for the ocean into a globally shared experience, said Spiteri.
It may function as a 3D version of a FarmVille game, but theBlu‘s creators had Pixar films in mind when they designed the Web application that shows marine life in ocean habitats around the world.
Co-founders Neville Spiteri and Scott Yara were looking for a way to turn their love for the ocean into a globally shared experience, said Spiteri. They launched theBlu on May 4, 2012 in New York City’s Times Square, where people first caught a glimpse of the artwork on electronic billboards overhead.
Inside theBlu, players meander through a simulated ocean where clownfish and barracudas move through an ever-changing seascape to an original score by Los Angeles composer Kevin Brough.
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