Maxim Leverages Meebo Bar To Help Readers Share Photos of Women... and Whatever Else Is At Maxim

Next time a visitor to Maxim.com decides it's time to belly up to the bar, it might be the Meebo Bar. The two companies announced that Maxim.com has joined the more than 7,000 sites currently running the Meebo Bar, providing its visitors with a way to discover, share, and chat about Maxim content with their friends through various social networks. The Meebo Bar is designed to help web publishers of all types and sizes make their sites more social and offers the sites an additional advertising platform. Users can connect with their friends/buddies/etc across a wide range of social media networks. According to Quantcast, Meebo currently reaches more than 140 million global unique users every month. Founded five years ago, the company's first product, Meebo Messenger, aggregates all of a user's IM applications (Google Talk, Facebook Chat, AIM, Yahoo Messenger, etc.) into a single interface to simplify chatting will all contacts across the platforms. "The Meebo Bar makes sharing and discovering Maxim.com content easy for readers through Facebook, Twitter, IM, email or whatever social network they use," said Seth Sternberg, Co-Founder and CEO of Meebo. "People today expect social functionality in the websites they visit and Meebo allows publishers to do this." When the tab for the Meebo Bar is chosen from the bottom of the screen, a chat window pops up from the lower right corner, a bar with social networks appears in a fixed position near the top of the screen and a floating window chases the cursor. The Maxim screen can be scrolled, but it significantly dimmed, making use of the Meebo Bar functions and exploring the site rather separate activities. "The Maxim digital team is really excited about our new relationship with Meebo. Beyond improving the user experience, we are always looking for new and engaging products to offer our advertising clients, and we believe the Meebo ad unit is an important new addition to our set of advertising solutions. The byproduct benefit of integrating the Meebo toolbar on Maxim is that we are seeing an acceleration in the pace at which we are adding social media fans like Fans on Facebook, Followers on Twitter and subscribers on YouTube."

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Maxim Leverages Meebo Bar To Help Readers Share Photos of Women... and Whatever Else Is At Maxim

Neil Glassman

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