Medtronic Helps Diabetes Patients Share Success Stories Through Facebook Timeline

By Justin Lafferty 

Medtronic Diabetes, a diabetes management solutions company, is using its Facebook timeline in a pretty inspirational way. Through social media marketing firm Likeable Media, it invites those living with diabetes to share success stories and photos of life events.

Medtronic recently rolled out its “Let’s Build Our Timeline Together” campaign, featuring photos of Facebook users not letting diabetes stop them from living a fulfilling life:

Users who have diabetes can post their stories and photos with Medtronic through the “Let’s Build Our Timeline Together” app by clicking on the Share Your Story link. Medtronic will periodically post these submissions, ranging from birthdays, weddings, graduations, or even just a fun night out.

Amanda Sheldon, Medtronic’s director of public relations and social communication, talked about the app in a press release:

At Medtronic, we are dedicated to improving the lives of people with diabetes. We couldn’t think of a better way of capturing the milestones in our company’s history than by opening it up and enabling our customers to share and become a part of our history.

Readers: Do you interact with business’ pages to share success stories?