MediaPass Rolls Out Automatic Price-Point-Testing Feature for Content Publishers
MediaPass, a developer of custom online-subscription tools, rolled out a new feature allowing users to approximate the dollar amount potential customers will pay to access their content, and the company says its automatic price-point-testing feature will enable content publishers to maximize revenues by setting optimal prices.
The automatic price-point-testing feature uses market feedback and conversion rates, and it allows users to test out up to three different price points, with the “winners” being further tested against “a variety of externalities.”
MediaPass
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