Study: Facebook App Users Aren’t Anti-Advertising, But Banner Ads Won’t Cut It

Facebook application users aren’t as anti-advertising as you might think, but standard online banner ads won’t cut it, as they want innovative, interactive units, according to the results of a recent study conducted by Harris Interactive for social and mobile advertising platform MediaBrix.

Facebook application users aren’t as anti-advertising as you might think, but standard online banner ads won’t cut it, as they want innovative, interactive units, according to the results of a recent study conducted by Harris Interactive for social and mobile advertising platform MediaBrix.

Harris Interactive polled 2,236 U.S. adults ages 18 and older and found that 72 percent of Facebook app users prefer to see “immersive and interactive ad units,” while just 28 percent were content with standard banner ads.

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