MediaBrix Powers Frontline Plus In-Game Campaign On King.com Facebook Game Pet Rescue Saga

Facebook users hoping to keep their accounts flea-free will be heartened by the news that flea- and tick-control product Frontline Plus launched a cross-platform advertising campaign on King.com Facebook game Pet Rescue Saga, with social and mobile game advertising platform MediaBrix providing the technology behind the campaign.

Facebook users hoping to keep their accounts flea-free will be heartened by the news that flea- and tick-control product Frontline Plus launched a cross-platform advertising campaign on King.com Facebook game Pet Rescue Saga, with social and mobile game advertising platform MediaBrix providing the technology behind the campaign.

MediaBrix announced last month that it would focus on breakthrough moments during games, and the campaign for Frontline Plus adheres to that strategy, adding a branded map screen and custom elements during points of game play when users are potentially most receptive to advertising.

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