MediaBrix Shifts Focus To Breakthrough Moments During Facebook, Social, Mobile Games

By David Cohen 

Social and mobile in-game advertising platform MediaBrix introduced a revamped product portfolio Wednesday with a focus on game players’ breakthrough moments during games, as well as a new ad unit, Rewards, aimed at engaging players at the time of their highest achievements during games.

Breakthrough moments include players reaching new high scores, achieving personal bests, or needing help when stuck on a particular level.

The MediaBrix product suite is now made up of:

  • Flex (formerly SocialFlex), a brand-response advertising unit delivered during congratulatory moments.
  • Views (formerly SocialViews), which presents value-exchange video ads during moments of rescue in gaming.
  • Fusion (formerly SocialFusion), an exclusive, scalable integration that allows advertisers to create their own breakthrough moments.
  • Rewards, an engagement unit that rewards users during moments of highest achievement.

MediaBrix further described its new Rewards feature as follows:

Advertisers can join in the breakthrough moment when a user achieves a new high score and reward them with a virtual gift. Once a reward is redeemed, consumers reciprocate the brand’s generosity by taking further action, such as downloading a coupon or engaging with the brand in other meaningful ways. Rewards produces powerful emotional connections and creates lasting impressions for a brand.

Co-Founder and CEO Ari Brandt said:

We have always believed in delivering meaningful advertising experiences that engage users and add to the experience during game play, and we’re excited to add Rewards to our product suite. With the upgrade to the platform, we already deliver more than 500 million breakthrough moments each month. We look forward to seeing this number grow exponentially to provide more options and opportunities to deliver these moments for the world’s greatest brands.

Readers: How often do you interact with advertising during game play?