Mediabistro Circus: "Corporate Lifelines" and "Corporate Branding"
The Mediabistro Circus today kicked off with author Keith Ferrazzi, author of the Amazon.com bestseller, “Who’s Got Your Back?” Stressing the need to find “corporate lifelines,” Ferrazzi spoke about the value of mutually beneficial success among colleagues.
“We need someone to have our backs, to help nurture our success,” he said.
To the cellphone and keyboard-using crowd, he said: “What you’re twittering right now, what your blogging about right now, what you’re talking about, is the zeitgeist of our society.”
The journalists in the audience, who he described as “lonely and often cynical,” were encouraged to find groups to explore their personal and professional futures.
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