A new online application called “Where Does My Tweet Go?” lets you examine exactly how a tweet spreads through Twitter.
The service, still in beta and created by information architect Benoît Vidal along with the team at MFG Labs in France, uses a visual algorithm to illustrate how your messages spread among both your followers and strangers.
Plenty of other Twitter apps feed you information on your Twitter activity, but do so invisibly. In contrast, “Where Does My Tweet Go?” uses visual graphs to actually let you see how your messages travel and who moves them along in the Twitterverse.
“Services, such as Zite and Flipboard, already analyze your Twitter timeline to recommend you tweets, but you don’t know how this works and you are left wondering whether you have missed something and eventually you return to Twitter…. [W]e wanted people to see and feel the power of a message being transmitted by not just the number of retweets, but by observing the structure and understanding the travel of a tweet through a network.”
Here’s an example, using this tweet from @Disneyland:
Each line coming out of the center of the graph, which represents the initial tweet, shows a follower who retweeted. You can mouse over each one to get info on that tweeter. The outer white rings represent degrees of retweeters.
You can toggle the display between 2D, 3D, and a bar graph. And in the bottom right corner, where you see the play button, you can even reenact the tweet’s dissemination through Twitter to examine its influence at any given moment since its initial send.
How is this all done? MFG Labs computes a score for each tweet called the SpreadRank. This new metric compares tweets to detect interesting patterns.
Right now you can only use “Where Does My Tweet Go?” with your own profile and tweets, and with some trend filters (music, global brands, design). But, according to Wired, Vial wants to expand the service’s capabilities so individual Twitter users and groups alike can use it to understand how and to whom their messages spread.
Imagine using something like this service to determine who to send tweets to in order to maximize their exposure, which of your followers to read based on their retweets, or who to build new relationships with based on their interaction with your Twitter activity.
(Image via Shutterstock)