McDonald's yanks social features from kids-oriented online portal
Fast food giant McDonald’s has removed the HappyMeal.com’s social features after it was accused of violating child online privacy laws.
The Huffington Post reports McDonald’s announced it removed the virtual world’s “forward-to-a-friend” feature following a complaint to the Federal Trade Commission. Privacy advocacy group The Center for Digital Democracy accused McDonald’s of ignoring the Children’s Online Privacy Protection Act and using deceptive marketing practices to get underage users to give up their friends email addresses without acquiring parental permission.
HappyMeal.com
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