McConnell Challenger Lundergan Grimes Uses Facebook to Launch 'Team Switch'

Sen. Mitch McConnell's main Democratic challenger in the closely watched Kentucky Senate race is using Facebook as part of a multi-platform strategy to unseat the long-serving Minority Leader in the U.S. Senate. Alison Lundergan Grimes' campaign kick-off came last week as expected, with a big splash including the obligatory bus tour, rousing official kick-off speech and ending with a face-off among the candidates at the 133rd Fancy Farm event over the weekend.

Sen. Mitch McConnell‘s main Democratic challenger in the closely watched Kentucky Senate race is using Facebook as part of a multi-platform strategy to unseat the long-serving Minority Leader in the U.S. Senate.

Alison Lundergan Grimes’ campaign kick-off came last week as expected, with a big splash including the obligatory bus tour, rousing official kick-off speech and ending with a face-off among the candidates at the 133rd Fancy Farm event over the weekend.

She was knocked in early July for a lackluster announcement about her official entry into the race that Democrats around the country are closely observing.

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