mBlox survey finds mobile users receptive to SMS and push marketing

Mobile engagement company mBlox, in association with Millward Brown Digital, has released the findings of a July 2013 survey of over 1,500 mobile users, discovering that users now welcome location-based engagement with companies on their mobile devices.

The survey found that over 80 percent of respondents are comfortable sharing their location data with brands in order to receive SMS messages or push notifications about those brands on their devices. At the same time however, many said they would only do so to receive information from well-known or their favorite brands, and only to receive information that they personally opted-in to receive.

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