mBlox Gets into SMS Ad Business
Mobile transaction network mBlox has expanded into the mobile advertising market with the launch of an ad-insertion pilot. According to the company, this pilot program is meant to demonstrate the effectiveness of putting ads in the “dead space” in commercial SMS messages. Content publishers and service providers will benefit because the ads will offset the cost of sending an SMS.
mBlox isn’t altruistic, however. The addition of an advertising service gives it a new space in the mobile value chain, connecting content providers and ad networks.
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