Aol will have a new social media director starting Nov. 15: Matthew Knell, who had been director of emerging and social media strategy at online community CafeMom.
Knell broke the news in a post on his blog:
Tomorrow is my last day at CafeMom, and I wanted to take this opportunity to thank the team there for a wonderful time as their director of emerging and social media strategy. It was a very tough decision for me to leave, and I really enjoyed my time there. They have (somewhat quietly, as least in terms of NYC tech press) built something very unique within the industry, a product that major brands want to emulate, a team that genuinely cares about their product, and a niche that advertisers love into the No. 75 most valuable startup in the world (yes, worth even more than Foursquare, at least by Business Insider’s evaluation). It was a very tough decision for me to move on, and I will very much miss the amazing people who work there, and the amazing amount that I learned about startups, community, and content marketing with social media.
As I wrote just over a year ago, I’ve always tried to diversify my career with amazing opportunities to work for all different kinds of companies, and as I thought about the next step in my career, something drew me to Aol. I applied, somewhat on a lark, to see if they were looking for people like me to help their growing team, and I’m now extremely excited to announce the next step in my career. It felt a lot like JetBlue to me in culture, vision, and passion, and I realized just how much I missed that sort of team environment.
So, after many amazing conversations with smart people, and after seeing their spirit and their belief in the goals of the company and, more important, getting to see them for the people that they were, I was hooked and floored when I got word that I would be their new social media director (learn more about some of the things I’ll be doing). Aol has made amazing acquisitions, added smart tools, made great investments, added smart people, and executed on great ideas, and I’m just flattered to be given the opportunity to join Aol at this point in its history. Aol did a lot for bringing social media to the masses, with their little invention called AIM, and now I’m looking forward to helping the organization into the next wave of community and content marketing.
I’m beyond excited to get started on my first day of Nov. 15 and join a bunch of friends and make a bunch of new ones down at Aol’s New York office on Astor Place, and I’m thrilled at the opportunity to help Aol continue to grow and distribute their content, and build communities for some of the best brands on the Internet.
I’m very proud to be an Aoler, and hope I will for a long time to come. I can’t wait to take this huge step in my career, and I thank them wholeheartedly for the opportunity.