Friday Podcast: Interview With Matt McAllister Of Marketing for Offerpal
I recently had the opportunity to sit down with Offerpal’s Director of Marketing, Matt McAllister, to discuss their recent Mobile CPI initiative. We were able to discuss the current state of offers, the importance of social games and applications and how Offerpal ensures that advertisers get good leads.
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The interview was very enlightening and Matt provides a great overview of CPA, CPI and other advertising networks, and also shows how there are wasted fees in the current social media advertising food chain.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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