What's The Secret To Matheson For Congress' Facebook Page Growth?

Maybe a picture is worth 1,000 words: More creative and visual Facebook posts could be making the difference for one Democratic Utah congressman locked in a tight re-election bid. We'll soon learn whether his Facebook efforts result in a win on Election Day. As part of our ongoing series examining how campaigns are using Facebook, we spoke to a representative with Rep. Jim Matheson's campaign to win re-election in Utah's Fourth Congressional District.

Maybe a picture is worth 1,000 words: More creative and visual Facebook posts could be making the difference for one Democratic Utah congressman locked in a tight re-election bid. We’ll soon learn whether his Facebook efforts result in a win on Election Day. As part of our ongoing series examining how campaigns are using Facebook, we spoke to a representative with Rep. Jim Matheson’s campaign to win re-election in Utah’s Fourth Congressional District.

According to the spokesperson, the campaign started ramping up its Facebook efforts in August, when the page had about 1,700 likes.

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