This Exists: #MashTag, A Twitter-Inspired Beer
British beer company Brew Dog has combined two of my favorite things in a glorious fusion fit for the digital age: #MashTag, a Twitter beer.
That is, it’s the very first alcoholic beverage inspired and created by users of social media.
Brew Dog crowdsourced everything from the #MashTag name to its style of brew to its alcohol count to its label design.
The result: #MashTag is a 7.5% American Brown Ale, made with New Zealand hops and aged on hazelnuts and oak chips.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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