Marketing with Vine: Rich Gorman says, "Is it Really Worth It?"

It seems like every time you turn around, there’s a new social network coming down the boulevard—and lately, almost all of them have been video-based. Twitter introduced its Vine app—which allows users to submit six-seconds videos, which play on continuous loops—just months back. Not long thereafter, Instagram made its own audacious foray into video marketing—and of course, that’s to say nothing of both YouTube and its competitors, as well as some of the lesser-known video networks.

According to Rich Gorman, however, just because a new social network or video delivery system comes down the pipeline, that does not necessarily mean that all businesses need to rush to adopt this new technology.

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