Marketing Trifecta: Multi-platform Intelligence, Insight And Activation

By Mary C. Long 

Screen Shot 2013-12-05 at 1.06.43 PMDstillery — formally known as Media6Degrees, which rebranded in September — is making a name for itself by offering clients a marketing trifecta, helping them find customers and activate new audiences. 

They have an impressive client-base, including big-name brands like AT&T, Adobe, Hewlett Packard and Hyundai.

But how exactly does it work?

Hardcore data analysis is at the heart of the process. Dstillery work with huge data sets, sourced from mobile devices, location data, and web-browsing data. They gather intelligence, distill it, and turn it into something that marketers can actually use.

By identifying online and offline patterns, Dstillery can help brands connect with the people who are most likely to engage with their product. (Like us, who learned about Dstillery from sponsored Facebook posts.)

The details are pretty hard to get your head around, but we suppose that’s why they’re the experts.

Essentially, Dstillery delivers intelligent, targeted advertising that can be activated for a range of devices and platforms — display, TV, mobile, native, video, and digital out-of-home.

They can help you get the most out of your marketing budget by showing you have to be selective with your money and resources. And it makes sense, really — the less you leave to chance, the more likely your campaigns will be a success.

And Dstillery will probably stop you from making mistakes like the ones listed in Business Insider’s 10 biggest social media marketing fails of 2013. (Most of these problems come down to thoughtlessness, insufficient market research, and blanket, un-targeted advertising.)

As illustrated in that top ten, one of the biggest problems marketing teams face (and, in these cases, fail miserably at) is gathering data about their target audiences. Considering how unforgiving online is when it comes to potentially offensive ad campaigns, getting it right the first time round is a much bigger deal than it was ten years ago.

Marketing that goes viral because it’s so bad is NOT the same as viral marketing, FYI. Spread the word. And then check out Dstillery.