10 Marketing Predictions for 2015 [INFOGRAPHIC]

What’s been the marketing story of 2014?

Content marketing? Perhaps. It’s certainly consumed a lot of digital column inches. But, now that we find ourselves in the tail end of the year, we’re itching for something new. So, here’s the big question: what’s coming next?

A better use of marketing data and analytics? CMOs spent 8 percent of marketing budgets on analytics this year, and expect to steadily raise that figure over the next three years. An increase in overall marketing noise also looks inevitable, and a better adoption of video is highly likely.

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