If Your Marketing Director Doesn't Understand Twitter, Your Company Shouldn't Be Tweeting
What happens when you combine an intern-created Twitter account, a marketing director who doesn’t understand how to use it and 60 disgruntled employees, some with access to the account and nothing to lose?
You get HMV’s Twitter stream today. And this can happen to you.
When budget cuts happen and heads must roll, one of the last things you want is to find your company’s financial drama under a social media spotlight – but that’s what happened to HMV today.
There were actually 190 jobs lost at HMV
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