Marketers and Agencies Figuring Out How to Navigate Facebook's New Contest Rules
Three weeks ago, Facebook announced significant updates to its promo/sweepstakes policies for Facebook Pages that have very practical impact for marketers on Facebook. For a deeper dive on the rule changes, see our analysis. But essentially, the new rules:
- Require all marketers to get explicit permission from Facebook at least 7 days before administering any promotion inside Facebook.
- Prohibit running any contests or promotions that require users to become a fan, interact with a feed story, or do anything else outside an application tab or canvas page in order to enter.
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