Market Force Information Enters Content- And Sentiment-Monitoring Fray With SocialForce

By David Cohen 

SocialForceBanner650The latest solution to help brands monitor Facebook and other social activity comes from customer-intelligence-solutions provider Market Force Information: SocialForce, which helps brands monitor content across Facebook, Twitter, YouTube, Instagram, Tumblr, Google Plus, WordPress, Flickr, Wikipedia, blogs, message boards, and other social networks.

SocialForce allows users to monitor social conversation volume, analyze sentiment, and identify trends for brands and competitors, and to formulate plans of action based on that information, with all analytics presented in a visual dashboard. The company also developed a proprietary sentiment-scoring algorithm that allows brands to measure themselves against their competitors.

Market Force said SocialForce is available as a stand-alone data source or incorporated into its KnowledgeForce customer-intelligence platform.

Market Force Chief Marketing Officer Janet Eden-Harris said in a release announcing the debut of SocialForce:

There are a growing number of social media forums that provide consumers with a podium to vocalize their opinions about a company, and it’s a tall task for large businesses to wade through what customers are saying about their brand, their competitors, and their experiences. SocialForce extracts this intelligence for businesses, uncovering ways for them to make operational improvements that lead to exceptional customer service.

We’re doing the heavy lifting for businesses by finding important posts on which they can take action, whether it’s quickly reaching out to customers who express dissatisfaction with an experience, or acknowledging a specific job well done. SocialForce also helps them keep tabs on the competitive landscape so they’re not caught off-guard.

Chief Technology Officer Marcus Daley added:

Brands want to be able to quickly see how they are performing without having to wade through tedious numbers of posts by hand. Our new approach gives them that tool.