Facebook PMD Marin Software on Retailers’ Holiday Ad Strategies: You’re Doing It Wrong

For retailers, Black Friday and Cyber Monday are by far the two most important days of the holiday shopping season, and their ad-spending patterns reflect that, but when it comes to advertising on Facebook, that strategy may not be the most effective, according to a new study by Marin Software, a Facebook Preferred Marketing Developer.

NovemberCalendarPage650For retailers, Black Friday and Cyber Monday are by far the two most important days of the holiday shopping season, and their ad-spending patterns reflect that, but when it comes to advertising on Facebook, that strategy may not be the most effective, according to a new study by Marin Software, a Facebook Preferred Marketing Developer.

Marin Software analyzed the performances of its retail advertising clients during the 2013 holiday shopping season, and it found that while their campaigns focused on Black Friday and Cyber Monday, the day that delivered the best results for them was Nov.

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