Online Ad Platform Marin Software Adds More Facebook-Centric Features
Online advertising-management platform Marin Software rolled out a host of new features Tuesday aimed at enabling brands to boost their returns on investment on Facebook.
Online advertising-management platform Marin Software rolled out a host of new features Tuesday aimed at enabling brands to boost their returns on investment on Facebook.
Marin’s new Facebook-centric features are:
- Facebook Campaign Wizard: Brands can create Facebook campaigns at scale and avoid delivering the same ads to the same users repeatedly. Page administrators can vary headline text, images, and targets to create multiple ads in all Facebook formats.
- Creative Rotation optimization and reporting: Brands can rotate ad units at the campaign level, regardless of ad type, enabling them to rotate creative within a single ad type or across different ones, and eliminating the manual task of identifying the best-performing ads within campaigns.
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