Fewer people now log time watching videos on Facebook compared with this time last year, according to the latest comScore numbers.
Facebook tallied 45,073 total unique video viewers in March 2012, an 8 percent drop compared with March 2011, ClickZ reported.
Meanwhile, competitor Yahoo‘s websites showed an increase in video viewers of 8 percent, totaling 60,609 for March 2012.
The average number of minutes each Facebook viewer spent watching videos rose by 11 percent year-over-year, to 21.3.
Outpacing Facebook yet again was Yahoo, as its average viewer spent 72.4
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in