March Madness, Week 1: Villanova Tops Teams in Buzz

By David Cohen Comment


The Villanova Wildcats were the most-buzzed-about No. 1- or No. 2-seeded team during the opening weekend of the 2016 NCAA Men’s Division I Basketball Championship tournament, according to data from social media intelligence platform Synthesio.

Michigan State University was next up, but for the wrong reasons, as the No. 2 seed Spartans were upset by the No. 15 seeded Middle Tennessee State Blue Raiders.

Other findings by Synthesio included:

  • The top hashtag used by fans discussing the action this past weekend was #marchmadness. Surprisingly, despite a plethora of upsets, #bracketbusted came in at No. 10.
  • Three-quarters of all posts about the tournament came from men.

Readers: Is your bracket busted, or did you survive?

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Image courtesy of Villanova Basketball Facebook page.