March Madness: Kentucky Most Shared On Social; Duke Most Written About

Though Duke emerged as the champion, a new infographic from Mediametric shows that news about Kentucky, once considered the heavy favorite to win, was the most shared of any school on Facebook and Twitter.

Though Duke emerged as the NCAA Men’s Division I Basketball champions, a new infographic from Mediametric shows that news about Kentucky, once considered the heavy favorite to win, was the most shared of any school on Facebook and Twitter.

Duke did lead the pack in media coverage, and several of their athletes were the focus of articles shared on Facebook and Twitter. The most popular athlete in the news shared on social? Wisconsin’s Frank Kaminsky.

Find out more in Mediametric‘s infographic below.

NCAA_2015

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in