Males dominate the gender distribution in dating apps, Flurry says
In the spirit of Valentine’s Day, mobile app monetization company Flurry released data regarding dating app usage, finding nearly twice as many active male users as active female users.
More specifically, males accounted for 64 percent of dating app usage and females for 36 percent.
For this report, Flurry analyzed 20 top dating apps, which accounted for 17 million active users delivering more than 2.1 billion sessions in January.
Flurry also broke down gender distribution of dating app users by operating system, finding that iOS had a more balanced distribution, with males accounting for 55 percent of the user base and females for 45 percent.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in