Making Twitter Part of a Presentation
Cliff Atkinson, author of The Backchannel and Beyond Bullet Points, spoke with BusinessWeek about how Twitter should be embraced and incorporated into business presentations. A brief summary follows:
Accept it: Atkinson told BusinessWeek, “This is happening, and it’s not going away,” and added, “If you’re speaking to 100 people, each of whom have 100 ‘followers’ on Twitter, you’re potentially extending the conversation to 10,000 people.”
Show you understand how Twitter works: Atkinson recommended that the title slide for the presentation include its name, the speaker’s name and an event hashtag.
Create Twitter-friendly messages: Stick to the microblogging service’s 140-character limit.
Take
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in