Making Sense of the Alternative Payments Marketplace

[Editor’s note: Super Rewards founder Jason Bailey shares his views on various ways of monetizing social games through virtual currency payments — aside from Facebook’s currency, Credits, which comes with its own costs and benefits. He breaks down each type of payment option by cost and implementation time, based on his market perspective. Fees and percentages included in this article are derived from his company’s experiences working with customers.]

A primary concern of most game publishers is monetizing their content.

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