Making Money on Social Networks, Is It Possible?

Last week I began asking if social networks can be effectively monetized. The discussion was sparked by Google’s inability to meet Wall Street’s estimates. Google’s primary explanation was that social networking sites were not monetizing well. It was an indirect shot at MySpace who yesterday said they were satisfied with the yearly growth in MySpace which posted revenue of $233 million. Overall revenue was significant but if you view the advertisements that are displayed on the site you may question the value.

MySpace is also much more aggressive with their advertising opportunities by enabling brands to literally brand the entire site.

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