How to Make the Most of Real-Time Marketing During Big Events

Live events are a marketers dream. Indeed, events like the Super Bowl and the World Cup offer real-time marketing opportunities with huge increases in social media activity. A new report from ShareThis analyzed sharing patterns from some of the biggest Q3 events and uncovered some important insights about real-time marketing.

Perhaps most important to note is that the events themselves result in a huge increase in sharing. In fact, shares during the 24 hours after big events are five times more likely to generate clickbacks.