4 Reasons Why Facebook’s New Buy Button Is a Win for Marketers

Last week, Facebook announced that it is testing a new buy button feature, enabling businesses to sell products directly on the social network. The button -- available on desktop and mobile ads and page posts -- is currently limited to a few small and midsized businesses in the U.S.

BuyButton650Last week, Facebook announced that it is testing a new buy button feature, enabling businesses to sell products directly on the social network. The button — available on desktop and mobile ads and page posts — is currently limited to a few small and midsized businesses in the U.S.

This is a big, exciting step for Facebook. While it has tested in-platform features that allow users to buy virtual and physical gifts and donate to good causes, this is its first real foray into traditional e-commerce.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in