Mailbox App Looks to Reinvent Email for Always-Connected Users

By Cameron Scott 

mailbox, orchestra, email, social networks, social networking, social media, mobile appsThe same team that delivered Orchestra To-Do last year has launched Mailbox today, a mobile email app that seeks to reinvent email for busy smartphone users.

The app launched in a sign-up beta for users on iOS devices with Gmail accounts only, but response has been overwhelming according to the company.

The app introduces an email “snooze” feature, that lets users tell a message to go away and come back at another pre-determined time. It also delivers push notices when new messages arrive without the user having to refresh within the app. Messages are displayed in a “chat-like organization,” making it easier to follow the thread of a conversation.

“When your inbox holds just the stuff you need to address now, email feels lighter and faster. Mailbox makes getting to zero — and staying there — a breeze. After you experience a clean inbox, you’ll wonder how you ever lived without it,” the company says.

Users seem to agree.

“I’m completely addicted to this already,” tweeted Michael Arrington, the founder of TechCrunch.

“The ONLY problem I have with @mailbox is that it’s still email,” posted Hunter Walk, who created Second Life.

User Lindsay Crouse found another flaw: “This new app Mailbox is great, save for its fatal flaw of not being able to get me to reply to my email,” she tweeted.