Lynne d Johnson Joins Advertising Research Foundation
The Advertising Research Foundation knows that you can’t spell “social media” without the “d,” so the advertising trade group hired social-media expert Lynne d Johnson to be its senior vice president of social media.
Johnson comes to the ARF from FastCompany.com, where she served as senior editor and community director, as well as writing the Digital Media Diva blog, which covers technology, media, marketing and entertainment.
Prior to FastCompany.com, she served in similar roles with Vibe and Spin magazines and BlackPlanet.com.
ARF said Johnson will focus on content, brand and social-media development and strategy, along with spearheading the launch of The ARF Social Media Council.
ARF president and CEO Robert Barocci said:
We are especially happy to have Lynne Johnson on our team, since she is certainly one of social media’s movers and shakers.
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