5 Insights That Shed Light on the Most Effective Social Marketing Tactics

Marketers can maximize their digital spend by strategically investing in influencer marketing to maximize their effectiveness and using paid social to amplify influencer content and the overall campaign.

Marketers are all too aware of the increase in ad blockers’ popularity over the last two years, and many have turned to social media as an alternative channel for getting in front of their target customers.

As marketers begin preparing for the last and often most important quarter of their companies’ fiscal years, we set out to answer the question: Which social media marketing tactics are most effective?

Generally, marketers’ social media spend falls into one of two areas: ads and influencers.

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