Lupul Sends Leaf Fans on Scavenger Hunt for his Lost iPhone via Twitter

After leaving his iPhone in a taxi, hockey player Joffrey Lupul turned to Twitter. He was successful in what was called an "experiment in social media".

If you forgot your iPhone in a taxi, chances are the first thing on your mind would be to get a new phone. But NHL Hockey player Joffrey Lupul had a better idea: On Friday morning, after realizing he’d left his smartphone in a taxi, the wing player took to Twitter, sending hockey fans on a city-wide scavenger hunt. The reward: five Leaf tickets and an autographed jersey.

Lupul made the search a trending topic, tweeting this clue: “It was in an orange taxi and the driver had a nice thick duster [mustache].

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