Lulu Adds Marketing Tools to Self-Publishing Platform

Self-publishing platform Lulu has partnered with Author Solutions to add a marketing platform to its toolset. The new marketing capability on Lulu lets authors create multimedia marketing campaigns for their books including author websites, tools for making videos and for creating social media outreach.

“We listened to our community, and they wanted enhanced options in services. As author needs evolve, Lulu continues to innovate with a deeper range of multi-media solutions for its customers as well as an even keener focus on personal attention,” explained Kathy Hensgen, VP of services sales, fulfillment and customer voice at Lulu, in a statement.

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